Before putting pen to paper, get to know the recipients better. Each lawyer is allotted a space in which to recall “My path to Streck Mack Schwedhelm”. One partner reveals, “Excel is my passion“, but instead of therapy, “I looked for a law firm in which I could exercise this passion“. She found spreadsheet heaven at Streck Mack Schwedhelm. Another declares that the firm embodies “Enthusiasm/fantasy/commitment”, and in such a crucible is it any wonder that “tax law for me came to have a thrilling legal aura which didn’t let me go“.
The site is in German too.
As they’re tax lawyers, their logo is based on the tithe.
I can understand German lawyers wanting to jazz up their websites. The culture in which they are seen is rather formal. I have translated four different ones and the desire was always to keep the English formal too. After all, the website isn’t directed to a UK or US readership.
The photos are rather fascinating here. I can see what the photographer was trying to do. He often has blurred movement in the background instead of normal bokeh, the lawyers are painfully in focus and heavy shadows show how much lighting was used (a bit like Dougie Wallace shots).